{"id":87909,"date":"2023-03-21T17:43:24","date_gmt":"2023-03-21T16:43:24","guid":{"rendered":"https:\/\/www.stuggi.tv\/?p=87909"},"modified":"2023-03-21T19:14:12","modified_gmt":"2023-03-21T18:14:12","slug":"ohne-unser-einverstaendnis-ssb-chef-wuetend-ueber-guerilla-aktion","status":"publish","type":"post","link":"http:\/\/stuggitv.com\/?p=87909","title":{"rendered":"„Ohne unser Einverst\u00e4ndnis“: SSB-Chef w\u00fctend \u00fcber Guerilla-Aktion"},"content":{"rendered":"

Fotoshooting als Guerilla-Marketing-Aktion“ dargestellt<\/h4>\n

In einem vorhergehenden Artikel<\/a> hatten wir \u00fcber die gelb verh\u00fcllten Autos in Stuttgart berichtet. In einer Pressemitteilung hatte die Agentur „Hey David“ \u00fcber die verh\u00fcllten Autos informiert und das Ganze als „Guerilla-Aktion“ im Zuge der SSB-Kampagne \u201eZeiten a\u0308ndern sich. Mobilita\u0308t auch\u201c bezeichnet. Die Kampagne hat einige Diskussionen ausgel\u00f6st. Der Begriff \u201eAutofeindlichkeit\u201c machte die Runde. Wie sich nun herausstellt, ist die Agentur damit \u00fcber das Ziel hinaus geschossen und hat sich den Unmut der SSB zugezogen. „Die Agentur Hey David hat sich ohne unser Wissen und Einverst\u00e4ndnis gegen\u00fcber der Stuttgarter Zeitung ge\u00e4u\u00dfert und ein Fotoshooting f\u00fcr die SSB als Guerilla-Marketing-Aktion dargestellt“, sagt SSB-Vorstandssprecher Thomas Moser gegen\u00fcber unserem Onlinesender. „Solche Guerilla-Aktionen entsprechen nicht dem Stil der SSB.“ So schaffe man auch keine Sympathien f\u00fcr den Nahverkehr.<\/p>\n

SSB-Chef sauer \u00fcber Verhalten der Agentur<\/h4>\n

Das Fotoshooting mit den verh\u00fcllten Autos fand am 14., 15., 16. und 23. Februar sowie am 1. M\u00e4rz 2023 mit Agenturautos im \u00f6ffentlichen Raum der Stadt Stuttgart statt. Zu keinem Zeitpunkt seien fremde Autos mit den gelben Planen verh\u00fcllt worden, stellt die SSB klar. Weitere Fotoproduktionen dieser Art soll au\u00dferdem es nicht geben. Die SSB werbe f\u00fcr den \u00d6PNV, f\u00fcr bessere Luft, f\u00fcr weniger Mobilit\u00e4tsfrust und die Verkehrswende in Stuttgart. Dabei gehe es immer darum, verschiedene Verkehrsmittel clever, individuell und unkompliziert zu verbinden. „Es ist und war nie Ziel unserer Werbung, den Individualverkehr zu gei\u00dfeln oder Autos aus der Stadt Stuttgart zu verbannen“, teilt Moser mit und dr\u00fcckt sein Bedauern aus, dass es \u00fcberhaupt zu solchen Irritationen gekommen ist. „F\u00fcr das Verhalten der Agentur habe ich keinerlei Verst\u00e4ndnis“, so der Vorstandssprecher.<\/p>\n","protected":false},"excerpt":{"rendered":"

Fotoshooting als Guerilla-Marketing-Aktion“ dargestellt In einem vorhergehenden Artikel hatten wir \u00fcber die gelb verh\u00fcllten Autos in Stuttgart berichtet. In einer Pressemitteilung hatte die Agentur „Hey David“ \u00fcber die verh\u00fcllten Autos informiert und das Ganze als „Guerilla-Aktion“ im Zuge der SSB-Kampagne […]<\/p>\n","protected":false},"author":14,"featured_media":87885,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[626],"tags":[6046,6036,361,54,3234],"class_list":["post-87909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stuttgart-heute","tag-guerilla-aktion","tag-hey-david","tag-ssb","tag-stuttgart","tag-thomas-moser"],"read":true,"yoast_head":"\n"Ohne unser Einverst\u00e4ndnis": SSB-Chef w\u00fctend \u00fcber Guerilla-Aktion - STUGGI.TV<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/stuggitv.com\/?p=87909\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""Ohne unser Einverst\u00e4ndnis": SSB-Chef w\u00fctend \u00fcber Guerilla-Aktion - STUGGI.TV\" \/>\n<meta property=\"og:description\" content=\"Fotoshooting als Guerilla-Marketing-Aktion“ dargestellt In einem vorhergehenden Artikel hatten wir \u00fcber die gelb verh\u00fcllten Autos in Stuttgart berichtet. In einer Pressemitteilung hatte die Agentur „Hey David“ \u00fcber die verh\u00fcllten Autos informiert und das Ganze als „Guerilla-Aktion“ im Zuge der SSB-Kampagne […]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/stuggitv.com\/?p=87909\" \/>\n<meta property=\"og:site_name\" content=\"STUGGI.TV\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/stuggitv\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-21T16:43:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-21T18:14:12+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/stuggitv.com\/wp-content\/uploads\/SSB-Kampagne_1_BB_Foto_Ex.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Johannes Frank\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@stuggitv\" \/>\n<meta name=\"twitter:site\" content=\"@stuggitv\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Johannes Frank\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/stuggitv.com\/?p=87909#article\",\"isPartOf\":{\"@id\":\"http:\/\/stuggitv.com\/?p=87909\"},\"author\":{\"name\":\"Johannes Frank\",\"@id\":\"http:\/\/stuggitv.com\/#\/schema\/person\/46d868c673a78d677a41aa95821c66ec\"},\"headline\":\"„Ohne unser Einverst\u00e4ndnis“: SSB-Chef w\u00fctend \u00fcber Guerilla-Aktion\",\"datePublished\":\"2023-03-21T16:43:24+00:00\",\"dateModified\":\"2023-03-21T18:14:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/stuggitv.com\/?p=87909\"},\"wordCount\":292,\"publisher\":{\"@id\":\"http:\/\/stuggitv.com\/#organization\"},\"image\":{\"@id\":\"http:\/\/stuggitv.com\/?p=87909#primaryimage\"},\"thumbnailUrl\":\"http:\/\/stuggitv.com\/wp-content\/uploads\/SSB-Kampagne_1_BB_Foto_Ex.jpg\",\"keywords\":[\"Guerilla-Aktion\",\"Hey David\",\"SSB\",\"Stuttgart\",\"Thomas Moser\"],\"articleSection\":[\"Stuttgart heute\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/stuggitv.com\/?p=87909\",\"url\":\"http:\/\/stuggitv.com\/?p=87909\",\"name\":\"\\\"Ohne unser Einverst\u00e4ndnis\\\": SSB-Chef w\u00fctend \u00fcber Guerilla-Aktion - 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