{"id":99000,"date":"2024-05-27T16:15:29","date_gmt":"2024-05-27T14:15:29","guid":{"rendered":"https:\/\/www.stuggi.tv\/?p=99000"},"modified":"2024-05-29T15:56:26","modified_gmt":"2024-05-29T13:56:26","slug":"experten-check-wie-funktionieren-wahlplakate","status":"publish","type":"post","link":"http:\/\/stuggitv.com\/?p=99000","title":{"rendered":"Experten-Check – Wie funktionieren Wahlplakate?"},"content":{"rendered":"

Zurzeit wimmelt es in Stuttgart nur so von Wahlplakaten. Vor den Europa- und Kommunalwahlen wollen die Parteien damit die Aufmerksamkeit ihrer potenziellen W\u00e4hlerInnen auf sich und ihre Themen lenken. Kommunikationsexperte Professor Brettschneider erkl\u00e4rt uns, was ein gelungenes Wahlplakat ausmacht. Er selbst hat einen klaren Favoriten.\u00a0<\/strong><\/p>\n

<\/p>\n

Bilder als Hingucker<\/h4>\n

Der Eyecatcher auf einem Wahlplakat ist das Bild. Bildplakate werden laut Professor Brettschneider schneller wahrgenommen, l\u00e4nger betrachtet und auch im Anschluss noch besser erinnert als reine Textplakate. F\u00fcr Brettschneider stechen hier besonders die Bildplakate der Gr\u00fcnen hervor, durch die dazu auch das Thema der Partei klar transportiert wird. Trotzdem haben sich viele Parteien besonders bei der Kommunalwahl gegen ein Bild entschieden. „Das ist eine verschenkte Kommunikationschance“, sagt der Experte f\u00fcr Wahlforschung.<\/p>\n

Kurze Betrachtungsdauer<\/h4>\n

Auch bei dem Slogan haben die Gr\u00fcnen laut Professor Brettschneider bei ihren Wahlplakaten alles richtig gemacht. Dabei lautet die wichtigste Regel f\u00fcr den Kommunikationsexperten: Sie m\u00fcssen schnell wahrgenommen werden k\u00f6nnen. Meistens werden die Plakate nicht l\u00e4nger als vier Sekunden betrachtet und m\u00fcssen in dieser kurzen Zeit \u00fcberzeugen. Es soll kein ganzes Wahlprogramm abgedruckt werden, sondern der Slogan soll das Thema transportieren und damit besonders die jeweilige W\u00e4hlerschaft ansprechen.<\/p>\n

Brauchen wir Wahlplakate \u00fcberhaupt noch?<\/h4>\n

Besonders im Zeitalter der digitalen Medien kommt h\u00e4ufig die Frage auf, ob die Menschen \u00fcberhaupt noch durch Wahlplakate erreichbar sind. Doch Professor Brettschneider r\u00e4t davon ab, die Plakate durch Social Media abzul\u00f6sen.\u00a0Dadurch, dass man die Wahlplakate gar nicht \u00fcbersehen kann, weisen sie auf die Wahl hin und signalisieren die Themen, die der jeweiligen Partei wichtig sind. „Jung, alt, interessiert, nicht interessiert – Das ist ein Kontakt. Den haben wir bei vielen anderen Medien nicht“, so Brettschneider.<\/p>\n","protected":false},"excerpt":{"rendered":"

Zurzeit wimmelt es in Stuttgart nur so von Wahlplakaten. Vor den Europa- und Kommunalwahlen wollen die Parteien damit die Aufmerksamkeit ihrer potenziellen W\u00e4hlerInnen auf sich und ihre Themen lenken. Kommunikationsexperte Professor Brettschneider erkl\u00e4rt uns, was ein gelungenes Wahlplakat ausmacht. Er […]<\/p>\n","protected":false},"author":35450,"featured_media":99007,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[9642,9644,9651,9029,9643,9641,4274,4273,9647,9639,9568,9640,9649,1312,9645,9020,9650,9648,9646,9638],"class_list":["post-99000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-bild","tag-bildplakate","tag-digitale-medien","tag-europawahl-2024","tag-eyecatcher","tag-hingucker","tag-kommunalwahl-stuttgart","tag-kommunalwahl-stuttgart-2024","tag-kommunikationschance","tag-kommunikationsexperte","tag-parteien","tag-professor-brettschneider","tag-slogan","tag-social-media","tag-textplakate","tag-waehlen","tag-waehlerschaft","tag-wahlforschung","tag-wahlplakate","tag-wahlplakate-in-stuttgart"],"read":true,"yoast_head":"\nExperten-Check - Wie funktionieren Wahlplakate? - STUGGI.TV<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/stuggitv.com\/?p=99000\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Experten-Check - Wie funktionieren Wahlplakate? - STUGGI.TV\" \/>\n<meta property=\"og:description\" content=\"Zurzeit wimmelt es in Stuttgart nur so von Wahlplakaten. Vor den Europa- und Kommunalwahlen wollen die Parteien damit die Aufmerksamkeit ihrer potenziellen W\u00e4hlerInnen auf sich und ihre Themen lenken. Kommunikationsexperte Professor Brettschneider erkl\u00e4rt uns, was ein gelungenes Wahlplakat ausmacht. Er […]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/stuggitv.com\/?p=99000\" \/>\n<meta property=\"og:site_name\" content=\"STUGGI.TV\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/stuggitv\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-27T14:15:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-29T13:56:26+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/stuggitv.com\/wp-content\/uploads\/240516_NEWS_WahlplakateBB.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jule M\u00fcller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@stuggitv\" \/>\n<meta name=\"twitter:site\" content=\"@stuggitv\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jule M\u00fcller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/stuggitv.com\/?p=99000#article\",\"isPartOf\":{\"@id\":\"http:\/\/stuggitv.com\/?p=99000\"},\"author\":{\"name\":\"Jule M\u00fcller\",\"@id\":\"http:\/\/stuggitv.com\/#\/schema\/person\/80565bf4931f75b6fa2486e49d8242f2\"},\"headline\":\"Experten-Check – Wie funktionieren Wahlplakate?\",\"datePublished\":\"2024-05-27T14:15:29+00:00\",\"dateModified\":\"2024-05-29T13:56:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\/\/stuggitv.com\/?p=99000\"},\"wordCount\":292,\"publisher\":{\"@id\":\"http:\/\/stuggitv.com\/#organization\"},\"image\":{\"@id\":\"http:\/\/stuggitv.com\/?p=99000#primaryimage\"},\"thumbnailUrl\":\"http:\/\/stuggitv.com\/wp-content\/uploads\/240516_NEWS_WahlplakateBB.jpg\",\"keywords\":[\"Bild\",\"Bildplakate\",\"digitale Medien\",\"Europawahl 2024\",\"Eyecatcher\",\"Hingucker\",\"Kommunalwahl Stuttgart\",\"Kommunalwahl Stuttgart 2024\",\"Kommunikationschance\",\"Kommunikationsexperte\",\"Parteien\",\"Professor Brettschneider\",\"Slogan\",\"Social Media\",\"Textplakate\",\"W\u00e4hlen\",\"W\u00e4hlerschaft\",\"Wahlforschung\",\"Wahlplakate\",\"Wahlplakate in Stuttgart\"],\"articleSection\":[\"NEWS\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/stuggitv.com\/?p=99000\",\"url\":\"http:\/\/stuggitv.com\/?p=99000\",\"name\":\"Experten-Check - Wie funktionieren Wahlplakate? - STUGGI.TV\",\"isPartOf\":{\"@id\":\"http:\/\/stuggitv.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/stuggitv.com\/?p=99000#primaryimage\"},\"image\":{\"@id\":\"http:\/\/stuggitv.com\/?p=99000#primaryimage\"},\"thumbnailUrl\":\"http:\/\/stuggitv.com\/wp-content\/uploads\/240516_NEWS_WahlplakateBB.jpg\",\"datePublished\":\"2024-05-27T14:15:29+00:00\",\"dateModified\":\"2024-05-29T13:56:26+00:00\",\"breadcrumb\":{\"@id\":\"http:\/\/stuggitv.com\/?p=99000#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/stuggitv.com\/?p=99000\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"http:\/\/stuggitv.com\/?p=99000#primaryimage\",\"url\":\"http:\/\/stuggitv.com\/wp-content\/uploads\/240516_NEWS_WahlplakateBB.jpg\",\"contentUrl\":\"http:\/\/stuggitv.com\/wp-content\/uploads\/240516_NEWS_WahlplakateBB.jpg\",\"width\":1500,\"height\":1000,\"caption\":\"Experten-Check - Wie funktionieren Wahlplakate? (FOTO: STUGGI.TV)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/stuggitv.com\/?p=99000#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"STUGGI.TV\",\"item\":\"http:\/\/stuggitv.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Experten-Check – Wie funktionieren Wahlplakate?\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/stuggitv.com\/#website\",\"url\":\"http:\/\/stuggitv.com\/\",\"name\":\"STUGGI.TV\",\"description\":\"Der Onlinesender f\u00fcr Stuttgart\",\"publisher\":{\"@id\":\"http:\/\/stuggitv.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\/\/stuggitv.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"http:\/\/stuggitv.com\/#organization\",\"name\":\"STUGGI.TV\",\"url\":\"http:\/\/stuggitv.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"http:\/\/stuggitv.com\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/stuggitv.com\/wp-content\/uploads\/stuggitv_logo_rgb.jpg\",\"contentUrl\":\"http:\/\/stuggitv.com\/wp-content\/uploads\/stuggitv_logo_rgb.jpg\",\"width\":320,\"height\":78,\"caption\":\"STUGGI.TV\"},\"image\":{\"@id\":\"http:\/\/stuggitv.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/stuggitv\",\"https:\/\/x.com\/stuggitv\"]},{\"@type\":\"Person\",\"@id\":\"http:\/\/stuggitv.com\/#\/schema\/person\/80565bf4931f75b6fa2486e49d8242f2\",\"name\":\"Jule M\u00fcller\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"http:\/\/stuggitv.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/640ed6bde787c6f3213e895f817e2cacae61eb82f64e65b257b44e4962003be0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/640ed6bde787c6f3213e895f817e2cacae61eb82f64e65b257b44e4962003be0?s=96&d=mm&r=g\",\"caption\":\"Jule M\u00fcller\"},\"url\":\"http:\/\/stuggitv.com\/?author=35450\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Experten-Check - Wie funktionieren Wahlplakate? - STUGGI.TV","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/stuggitv.com\/?p=99000","og_locale":"de_DE","og_type":"article","og_title":"Experten-Check - Wie funktionieren Wahlplakate? - STUGGI.TV","og_description":"Zurzeit wimmelt es in Stuttgart nur so von Wahlplakaten. Vor den Europa- und Kommunalwahlen wollen die Parteien damit die Aufmerksamkeit ihrer potenziellen W\u00e4hlerInnen auf sich und ihre Themen lenken. Kommunikationsexperte Professor Brettschneider erkl\u00e4rt uns, was ein gelungenes Wahlplakat ausmacht. Er […]","og_url":"http:\/\/stuggitv.com\/?p=99000","og_site_name":"STUGGI.TV","article_publisher":"https:\/\/www.facebook.com\/stuggitv","article_published_time":"2024-05-27T14:15:29+00:00","article_modified_time":"2024-05-29T13:56:26+00:00","og_image":[{"width":1500,"height":1000,"url":"http:\/\/stuggitv.com\/wp-content\/uploads\/240516_NEWS_WahlplakateBB.jpg","type":"image\/jpeg"}],"author":"Jule M\u00fcller","twitter_card":"summary_large_image","twitter_creator":"@stuggitv","twitter_site":"@stuggitv","twitter_misc":{"Verfasst von":"Jule M\u00fcller","Gesch\u00e4tzte Lesezeit":"2\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"http:\/\/stuggitv.com\/?p=99000#article","isPartOf":{"@id":"http:\/\/stuggitv.com\/?p=99000"},"author":{"name":"Jule M\u00fcller","@id":"http:\/\/stuggitv.com\/#\/schema\/person\/80565bf4931f75b6fa2486e49d8242f2"},"headline":"Experten-Check – Wie funktionieren Wahlplakate?","datePublished":"2024-05-27T14:15:29+00:00","dateModified":"2024-05-29T13:56:26+00:00","mainEntityOfPage":{"@id":"http:\/\/stuggitv.com\/?p=99000"},"wordCount":292,"publisher":{"@id":"http:\/\/stuggitv.com\/#organization"},"image":{"@id":"http:\/\/stuggitv.com\/?p=99000#primaryimage"},"thumbnailUrl":"http:\/\/stuggitv.com\/wp-content\/uploads\/240516_NEWS_WahlplakateBB.jpg","keywords":["Bild","Bildplakate","digitale Medien","Europawahl 2024","Eyecatcher","Hingucker","Kommunalwahl Stuttgart","Kommunalwahl Stuttgart 2024","Kommunikationschance","Kommunikationsexperte","Parteien","Professor Brettschneider","Slogan","Social Media","Textplakate","W\u00e4hlen","W\u00e4hlerschaft","Wahlforschung","Wahlplakate","Wahlplakate in Stuttgart"],"articleSection":["NEWS"],"inLanguage":"de"},{"@type":"WebPage","@id":"http:\/\/stuggitv.com\/?p=99000","url":"http:\/\/stuggitv.com\/?p=99000","name":"Experten-Check - Wie funktionieren Wahlplakate? - STUGGI.TV","isPartOf":{"@id":"http:\/\/stuggitv.com\/#website"},"primaryImageOfPage":{"@id":"http:\/\/stuggitv.com\/?p=99000#primaryimage"},"image":{"@id":"http:\/\/stuggitv.com\/?p=99000#primaryimage"},"thumbnailUrl":"http:\/\/stuggitv.com\/wp-content\/uploads\/240516_NEWS_WahlplakateBB.jpg","datePublished":"2024-05-27T14:15:29+00:00","dateModified":"2024-05-29T13:56:26+00:00","breadcrumb":{"@id":"http:\/\/stuggitv.com\/?p=99000#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["http:\/\/stuggitv.com\/?p=99000"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"http:\/\/stuggitv.com\/?p=99000#primaryimage","url":"http:\/\/stuggitv.com\/wp-content\/uploads\/240516_NEWS_WahlplakateBB.jpg","contentUrl":"http:\/\/stuggitv.com\/wp-content\/uploads\/240516_NEWS_WahlplakateBB.jpg","width":1500,"height":1000,"caption":"Experten-Check - Wie funktionieren Wahlplakate? (FOTO: STUGGI.TV)"},{"@type":"BreadcrumbList","@id":"http:\/\/stuggitv.com\/?p=99000#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"STUGGI.TV","item":"http:\/\/stuggitv.com\/"},{"@type":"ListItem","position":2,"name":"Experten-Check – Wie funktionieren Wahlplakate?"}]},{"@type":"WebSite","@id":"http:\/\/stuggitv.com\/#website","url":"http:\/\/stuggitv.com\/","name":"STUGGI.TV","description":"Der Onlinesender f\u00fcr Stuttgart","publisher":{"@id":"http:\/\/stuggitv.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/stuggitv.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"http:\/\/stuggitv.com\/#organization","name":"STUGGI.TV","url":"http:\/\/stuggitv.com\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"http:\/\/stuggitv.com\/#\/schema\/logo\/image\/","url":"http:\/\/stuggitv.com\/wp-content\/uploads\/stuggitv_logo_rgb.jpg","contentUrl":"http:\/\/stuggitv.com\/wp-content\/uploads\/stuggitv_logo_rgb.jpg","width":320,"height":78,"caption":"STUGGI.TV"},"image":{"@id":"http:\/\/stuggitv.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/stuggitv","https:\/\/x.com\/stuggitv"]},{"@type":"Person","@id":"http:\/\/stuggitv.com\/#\/schema\/person\/80565bf4931f75b6fa2486e49d8242f2","name":"Jule M\u00fcller","image":{"@type":"ImageObject","inLanguage":"de","@id":"http:\/\/stuggitv.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/640ed6bde787c6f3213e895f817e2cacae61eb82f64e65b257b44e4962003be0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/640ed6bde787c6f3213e895f817e2cacae61eb82f64e65b257b44e4962003be0?s=96&d=mm&r=g","caption":"Jule M\u00fcller"},"url":"http:\/\/stuggitv.com\/?author=35450"}]}},"_links":{"self":[{"href":"http:\/\/stuggitv.com\/index.php?rest_route=\/wp\/v2\/posts\/99000","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/stuggitv.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/stuggitv.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/stuggitv.com\/index.php?rest_route=\/wp\/v2\/users\/35450"}],"replies":[{"embeddable":true,"href":"http:\/\/stuggitv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=99000"}],"version-history":[{"count":12,"href":"http:\/\/stuggitv.com\/index.php?rest_route=\/wp\/v2\/posts\/99000\/revisions"}],"predecessor-version":[{"id":99117,"href":"http:\/\/stuggitv.com\/index.php?rest_route=\/wp\/v2\/posts\/99000\/revisions\/99117"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/stuggitv.com\/index.php?rest_route=\/wp\/v2\/media\/99007"}],"wp:attachment":[{"href":"http:\/\/stuggitv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=99000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/stuggitv.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=99000"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/stuggitv.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=99000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}